Music recorded & produced at UPWARD Studios – composed by Robert Upward
SABCO IT’S HOW AUSTRALIA CLEANS: SABCO LAUNCHES NEW CAMPAIGN VIA DPR&CO MELBOURNE.
Sabco, one of Australia’s favourite household cleaning brand, celebrates 130 years in Australia this year. The business began in Adelaide in 1892 as the South Australian Brush Company. Sabco has taken the opportunity of the anniversary to reposition the brand, showing how essential it has become to Australian households. An intensive strategic process, conducted in partnership with DPR&Co, culminated in the new positioning, “How Australia cleans”. This plays out with executions across all key Sabco product areas – mop sets, flat mops, brooms and gloves.
Says Emily Townsing, marketing manager, Sabco Australia: “We want Australian consumers to make Sabco an everyday part of their lives – to take us from the floor to the kitchen, to the laundry, to the BBQ and beyond. This campaign sells that message, and assumes a leadership position that only Sabco could take.