Our Friends at the Icon agency here in melbourne developed an inclusive, community-focused and proudly Melburnian-central theme: ‘This is how we tram’ and the humorous ‘Tram Coach’ character. The PR launch of the ‘This is how we tram’ campaign gained strong traction. At UPWARD Studios we were asked to do the sound design and compose the music for “This is how we tram”. We jumped on trams recording tram sound effects. Then dusted the wah wah pedal off to record some 70’s style funk guitar. Perfect for our tram coach theme. We really enjoyed writing this piece. This campaign also picked up a Silver Stevie® Award

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