Country Racing Victoria TV & Radio / 2022 / wearebalance agency

Country Racing Victoria TV & Radio / 2022 / wearebalance agency

Continuing this APRA award nominated campaign for CRV. New versions for both TV & Radio commercials are now on air.
Check out the full song and behind the scenes video
This was recorded when touring & full time musicians hadn’t been able to work for so long. Was so heart warming to have all these amazing musicians in the studio & together.

Says David Gullotti, CD, Balance: “This gave us the idea to turn it into a full song so we wrote a set of complete lyrics that reflected the spirit of those comments and engaged composer, Rob Upward to take the music to a new level.” – Campaign Brief

https://campaignbrief.com/country-racing-victoria-turns-ad-music-into-an-anthem-in-racing-strong-campaign-via-balance